Wednesday, October 15, 2008

"If It's in the Game, It's in the Game"

That's the moto of EA Sports, one of the most successful video game developers in the industry, and, speaking from personal experience, the producer of the best sports games on the market. EA sports games put the player right in the game; virtually speaking of course. The graphics and game play are a lot of fun, and everything that is in the game is in the game. That now includes political ads for the Barack Obama campaign.

To quote that great American icon and thinker Charlie Brown - "Good grief!"

According to the above linked article:
Eighteen video games, including the extremely popular "Guitar Hero" and "Madden 09," will feature in-game ads from the Obama campaign in the final weeks before the election. The ads — appearing on billboards and other signage — remind players that early voting has begun and plug a campaign Web site that encourages people to register for early voting.
The ads are delivered to the game via the Internet through Xbox Live. If you're wondering why game consoles are connected to the Internet then you may not have played a video game since "Frogger" or "Donkey-Kong". Click here if you want to see screenshots of the Obama ads.

This ad campaign is directed at the 18-34 year old demographic; a demographic to which I no longer belong, but I seriously doubt if gamers will be prompted to unplug long enough to register early and vote. But why does the Obama campaign need actual gamers to vote? I'm sure that ACORN will register Master Chief and other fictional characters.

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